& nbsp; & nbsp; & nbsp; as a sponsor of the 2008 Olympic Games, O'Connell hope Nike copy mode, with the positive Olympic marketing strategy to achieve their breakthrough, will create an international brand Aokang fashion. In the past, some consumers reflect O'Connell's style is too tough, not fashion. But after July 1 O'Connell made the Olympic ceremonial shoes appeared, people suddenly see and agree with O'Connell shoes fashion side. & Nbsp; & nbsp; & nbsp; & nbsp; with Nike as a teacher I want to sky to speed up the pace of the 2008 Olympic Games, O'Connell Marketing speed is also accelerating. O'Connell wanted to be like the 1984 Los Angeles Olympic Games, Nike, as the next Olympic Games in boosting soar. O'Connell relevant person in charge told reporters recently, has deep Aokang Olympic complex in its beginning time of registration wanted to name "Olympus", because they do not comply with the relevant provisions of t cheap jordan shoes for men he final in someone else's Under the proposed order "Olympic healthy" meaning eventually formed today's name. After the success achieved in the 2008 Olympic Games sponsorship, Aokang more ambitious for himself in this set two goals: first, to enhance their brand value, shaping the image of the high-end market; the second is the brand to the world achieved recognition in the international arena. In such a goal, there are a series of generous O'Connell appeared, including the Beijing Olympic Organizing Committee to deliver ceremonial shoes, set the "Olympic Dream Fund" to help achieve personal welfare Olympic champion dream, and invite Liu Xiang became the spokesperson O'Connell. Especially the latter, it caused a huge sensation in the community, a time people have to inquire into the relevant circumstances O'Connell. Liu Xiang endorsement of the brand both at home and abroad well-known large enterprises, while O'Connell sponso Retro jordans for sale red by Liu Xiang, succeeded in leaving the public mind, "O'Connell standing shoulder to shoulder with major brand" impression. O'Connell to become China's version of the Nike, Liu Xiang, then it may be in their minds the Chinese version of Jordan. Sales terminals, O'Connell's strategy also revolves around Liu Xiang Olympic and expand, the country has 10 cities held a "wear O'Connell, won the Olympic tickets, cheer Liu Xiang" campaign, launched a strong offensive surge of the Olympic Games.
Nike since 1984, from a small shoe factory inadequate for humanity as an international shoe giant, whether O'Connell can reproduce this historical trajectory, many people are watching and waiting.
Show off fashion on the other side
According to reports, a total of Aokang Group O'Connell, Hong Long, fire bird, Marie Claire, and focus on the international Wan Li Weide five brands. But the reporter found that although there Aokang brand like Cheap air jordan 12 ovo Marie Claire, KANGLONG designed specifically for young fashion brands such, but fashionable men and women do not agree with how they feel O'Connell's style or partial "hard", not fashion. Until July 1, O'Connell undertake the production of Olympic etiquette shoes debut, just so that people began to identify O'Connell shoes fashion that side.
According to the President of Aokang Footwear Technology Institute ???? introduced, its design inspired by the 2008 Olympic Games main building ?? "Bird's Nest" and "Water Cube", and the choice of white tones to highlight women's and men Brisk practical shoes, a good interpretation of the Olympic spirit.
Industry experts believe that the Olympic ceremonial shoe show, in terms of O'Connell is an excellent opportunity, which the O'Connell shoe fashion design and style show in front of the public, to a certain extent, reversed the people for Aokang Shoes It does not have the fashion sense o cheap jordans for sale mens f the old impression. Sometimes the impression is a key factor in the success or failure of a brand. O'Connell said to seize this opportunity to develop a Aokang Shoes "aesthetics plus science and technology" as a new style.
As an important step to strengthen the shoe fashion taste O'Connell, O'Connell recently introduced to Liu Xiang tailored three "Raymond" series of products, namely, Rui Xiang, fly and Sonata, and sketched out Brisk elegant feel. O'Connell hope Liu Xiang fashion taste through the mass recognition, as the table Ming Aokang shoes fashion taste is extraordinary.
Try marketing the new model
Insiders pointed out that "so far, O'Connell is not considered a complete sense of national brand, though O'Connell's official website states that their country has more than 5,000 sales outlets, but in the north, especially in Beijing, but O'Connell rarely seen since O'Connell's market is mainly concentrated in the South cheap jordans online and Northeast. "
Indeed, while O'Connell to reach 200 million to 300 million yuan in Shanghai a year in sales, but in the north has suffered "acclimatized." The reason, experts believe that the implementation is primarily O'Connell chain store model. Most of Beijing and other northern cities to consumers shopping mall-based, like the lively atmosphere and shop around, which is why Ockham reputation in Beijing's loud enough mainly because it is difficult to see in the major mall to Aokang brand.
Through a series of consumer surveys, O'Connell also found problems, and timely adjustment strategies, specifically the implementation of a new marketing strategy for the northern market, product stationed more large shopping malls. Meanwhile, O'Connell also proposed the creation of "big shop" new thinking. It is understood that this is an idea from the Aokang Group President Wang Tao of the future, every "big shop" must reach hundred Cheap air jordans for sale s or thousands of square meters in size, the features of both supermarkets and chain stores together.
In addition, O'Connell also proposed to establish a "O'Connell online shopping mall", that not only have a physical store, but also in autonomous conduct online marketing business. By Wang Tao's words, that "there are thousands of stores on the ground, the air must have thousands of stores." Although the initial investment is large, but in the long run, this online shopping mall across the middle of the channel business direct sales model, would be a most cost savings and the most development potential of a new model of marketing. O'Connell senior foreseeable future will be with the Olympic O'Connell next level.The big business of sport shoes should belong to cheap
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comments on : "new equipment on the road is more confident."! Nike KD 8 Road Game next: pay tribute to legend again! Nike Air Force 1, Low, NAI, KE, QS, officially releasedRecently, the New York fashion store KITH issued its 2015 name & nbsp; Pinnacle Program clothing line catalog. Will be held on the 9th of this month the sale of product lines determined in a minimalist style building, which was added without edging and loose design elements, releasing sweater, long-sleeved T-shirt, MA-1 jacket, horse cap and other products, through black ash, etc. low tones, and use comfortable cotton cloth cheap foamposites ing material production, reveal a sense of style, a blend of street and sports. The new series will be held in New York will be available at stores and online shops, like a friend can not miss.Yesterday, the province branch of Industrial and Commercial Bureau of Consumer Protection announced the 2008 case of the province's top ten consumer protection, covering selling fake goods, fraudulent use of a trademark, online shopping interprovincial rights and so on. Dai Xinghua online for his son to buy a pair of Nike sneakers, the price of 890 yuan, and found no abnormal receipt of the goods, but later his son during wearing, but feel uncomfortable feel and the famous Nike sneakers quality very far, Dai proposed return, the person claiming the authentic disagree return. Unable to prove ordering merchandise goods is inconsistent with the hair, desperation, Mr. Dai to Taizhou Industry 12315 filed a complaint. After investigation, the presence of two shoes shoes standard coding inconsistencies in the sneaker, and the rough quality, counterfeit suspects, business people and other jurisdictions and Industry Bureau of Dalian Branch River mouth made contact, asking for help deal with, but the other insisted that Authentic goods, did not agree to return. Business people ordered to be sent to Nike sports shoes (China) Co., Ltd. Brand Protection Division confirmed, the result is a registered trademark of counterfeit Nike merchandise.
After receiving the assessment report, the business is making things difficult to call this sneakers must take before being identified by the Branch River mouth to admit, Dalian Industrial and Commercial staff to take test again a few days later, the result is still the Nike feedback: Non Nike's products, businesses had to admit their violations, the business sector ordered to refund the purchase price 890 yuan, and give a double compensation. Such a pair of shoes after Jiangsu, Liaoning provinces and the location of the business sector Nike teamed rights, finally help consumers recover the fair.
Last year in April, a series of Zhenjiang Industry and Commerce received a number of consumer telephone 12315 reflects: a gas station on the way Ninghang inadequate metering, poor quality. Business people at the scene found a party external tank and pipeline chaotic, gas station operators are actual field personnel, but can not provide valid evidence and the complainant crossing the driver can not further forensic investigation. Business people assault detect, determine its distribution of 93 gasoline is "unqualified." Final party was ordered to make corrections and impose a fine of 35,000 yuan. & Nbsp; & nbsp; & nbsp; & nbsp; (Xu wind)
Consumers Association statistics show that last year
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According to statistics recently summarized the China Consumer Association and the National 30 provinces, autonomous regions, municipalities directly under the Consumers Association show that in 2008, consumer complaints rose by 25.6% in food quality and safety is the key. The main problem reflected: some dealers on the relevant batches of milk powder is not returned in a timely manner, or who can not offer shopping vouchers and unpacked milk powder not to be returned, resulting in increased complaints. Some food or drink over the shelf life or the existence of foreign matter. Street itinerant traders, morning and rural bazaars sales of food, health and safety is difficult to secure. Some companies to earn high profits, defiance of national laws and the interests of consumers, knowing that the product is defective, continue production and sales.
Statistics show that in 2008 the consumer housing decoration materials, decoration services complaints rose by 10.8%, 5.9%, 3.0%.
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